Minnick Named La Palmera Marketing Director
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- Published on Monday, 25 January 2010 14:36
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Amanda Sanchez (361) 991-3755
MINNICK NAMED LA PALMERA MARKETING DIRECTOR
CORPUS CHRISTI, Texas (January 25, 2010) – Sandra Minnick has joined La Palmera as marketing director.
“We are pleased to have Sandra join the La Palmera team,” said La Palmera General Manager Fred Walters. “In her new role, she willhead up our promotional and community efforts here in the Coastal Bend. As La Palmera continues to evolve as a top retail destination in South Texas, her extensive marketing and business management experience will be a plus.”
Minnick, who started in her new position Jan. 11, is responsible for the development and implementation of strategic marketing and sponsorships, building and maintaining community partnerships with the regional hospitality industry and non-profit organizations, as well as expanding the services of the concierge and incentive programs.
The Abilene native joins La Palmera from commercial real estate services firm Jones Lang LaSalle, where she served as the senior marketing manager for Mall of Abilene since 2004, developing and implementing marketing and specialty leasing programs. Minnick has more than 16 years of marketing experience, including both the banking and union industries.
A graduate of American School of Business, Minnick has been recognized for her professional achievements over the years, receiving awards from the American Advertising Federation and the International Council of Shopping Centers.
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