CORPUS CHRISTI, Texas (August 27, 2015) September is Childhood Cancer Awareness Month and La Palmera is teaming up with the Ready or Not Foundation and other local organizations to raise awareness – and funds – for all forms of pediatric cancer through Ready. Set. Gold.

Cancer affects more than 15,000 children under the age of 19 annually with roughly 2,000 losing their fight to some form of pediatric cancer every year. That’s a weekly average of 38 children – roughly the equivalent of losing a classroom of children each and every week.

Gold is the color associated with pediatric cancer awareness, and La Palmera shoppers will see touches of gold through the mall, as well as special events throughout September.

The palm trees near S. Padre Island Drive will be wrapped in large gold ribbons with banners and information about local kids who have battled, or are battling, various forms of pediatric cancer posted in Center Court. There will also be a special tree standing more than 10 feet tall in Center Court that individuals can fill with “golden” leaves through a minimum $1 donation per leaf, with all donations benefitting pediatric cancer research.

Other events include a special Tide Turners Kids Club event Tuesday, September 1, 10 a.m.-noon, in Center Court near the tree, which includes activities geared to awareness and support for children affected by pediatric cancer. Each weekend (Sept. 12-13, 19-20 and 26-27), there will be children’s activities, and on Sunday, September 27, shoppers will be treated to a Ready. Set. Gold. Fashion Show in Center Court from 2-3 p.m.

A special website is also being launched for the month-long effort – www.readysetgold.gives  – providing information and ways to donate. All donations collected through the website and various events at La Palmera throughout September will be used for research at Texas Children’s Cancer Center in Houston, the largest pediatric cancer center in the U.S.

“The primary goal of Ready. Set. Gold. is to raise awareness for pediatric cancer by finding visual ways to make it top of mind, particularly during National Childhood Cancer Awareness Month in September,” said Fred Walters, general manager of La Palmera and The Shops at La Palmera.  “Just as the color pink has become synonymous with breast cancer, gold is the color associated with childhood cancer, hence the campaign name of Ready. Set. Gold. With more than 650,000 visitors each month at La Palmera, we reach a wide audience of local residents and tourists, which is a great way to raise awareness and spread the word.”

La Palmera’s partner in Ready. Set. Gold. is the Corpus Christi-based Ready or Not Foundation, founded by Barbara Canales following the 2006 diagnosis of her daughter Jackie’s brain tumor at age 6. Jackie remains in remission, but the life-changing ordeal inspired Canales to start the Ready or Not Foundation, which has delivered an unprecedented 100% of donations and matching grants – more than $2 million to date – to pediatric brain cancer research.

“My personal situation inspired me to start Ready or Not Foundation, but brain cancer is only one form of pediatric cancer,” said Canales. “Although it has been my family’s fight all these years, my goal in partnering with La Palmera on Ready. Set. Gold. is to raise awareness for all forms of childhood cancer and make it everyone’s fight.”

  • There are 15 major types of cancer in children and adolescents with more than 100 subtypes.
  • Survival rates for all pediatric cancers as a whole are now above 80% and moving higher, but some forms are more deadly with a very low survival rate.
  • Pediatric cancer research and treatments assist in the treatment of adult forms of cancer.

For more information on Ready. Set. Gold., go to www.readysetgold.gives. For more information on La Palmera, go online to www.lapalmera.com, visit us on Facebook, or call (361) 991-3755.

ABOUT LA PALMERA

Located in Corpus Christi, Texas, La Palmera is a 1-million square foot super-regional mall with more than 100 retail and restaurant tenants including Dillard’s, J.C. Penney, Macy’s, P.F. Chang’s and Coach. Acquired in July 2008 by IMI and Trademark Property, La Palmera is the first mall to be awarded LEED® Silver for Core and Shell 2.0 established by the U.S. Green Building Council (USGBC). The mall features a 600-seat food court with a 4,500-gallon feature aquarium and a children’s ocean-themed play area. For more information on La Palmera, go to www.lapalmera.com; or call (361) 991-3755.