Thousands expected to attend annual event; community groups invited to participate in parade

CORPUS CHRISTI, Texas (October 19, 2018)– The holidays are just around the corner as preparations continue for Santa’s arrival at La Palmera and the official start to the holiday shopping season.

Coastal Bend residents are again invited to La Palmera’s annual holiday event on Wednesday, Nov. 7, from 6–8:30 p.m., highlighted by Santa’s Magical Illuminated Parade, presented by Apollo Towing.
Guests are invited to bring their lawn chairs and get a good a spot for the outdoor portion of the evening beginning at 6 p.m. Four of Santa’s reindeer will be on display as festive street fair style performers entertain crowds as they await the start of the parade, stepping off at 6:30 p.m. from the west side of Dillard’s, making its way along the front of the mall to the east side of JCPenney.

Many community groups have once again signed up to participate in the parade, but entries are still being accepted from community groups, marching bands, local businesses, etc. who would like to take part. Those having an interest should fill out a parade application at by October 26. All entries are subject to approval.

Once the parade has concluded, some activities continue outside, including Santa’s reindeer, as well as indoor holiday entertainment such as face painting, arts and crafts on the Upper Level (while supplies last), and performances in the food court on The Holiday Stage, presented by HEB, until 8:30 p.m. Santa will also be in Center Court to begin meeting boys and girls and posing for annual holiday photos, presented by Apollo Towing. Santa will be available that evening through December 24 during mall hours.

For more information on La Palmera and holiday events, go to or call (361) 991-3755.


About Apollo Towing
Providing excellent roadside assistance throughout South Texas since 1998, the 24-hour dispatching and GPS tracking equipment used by Apollo Towing Service helps our professionals respond to a variety of towing and hauling needs within minutes. As the preferred towing company for most major auto clubs, auto dealers and local law enforcement in the Coastal Bend area, our operators are trained and certified leaders in the towing industry. Our integrity, honesty and dependability prove that it’s our people that make the difference. Go to or call (361) 853-0003 for more information.

About La Palmera
Located in Corpus Christi, Texas, La Palmera is a 1-million square foot super-regional mall with more than 100 retail and restaurant tenants including Dillard’s, JCPenney, Macy’s, P.F. Chang’s and H&M. Acquired in July 2008 by IMI and Trademark Property, La Palmera is the first mall to be awarded LEED® Silver for Core and Shell 2.0 established by the U.S. Green Building Council (USGBC). The mall features a 600-seat food court with a 4,500-gallon feature aquarium and a children’s ocean-themed play area. For more information on La Palmera, go to, or call (361) 991-3755.

About Trademark Property Co.
Trademark Property Company is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. In its over 25 years of business, Fort Worth, Texas-based Trademark has invested in or developed 14 million square feet of retail and mixed-use assets worth $3.1 billion. Trademark’s experienced team of 120 employees is responsible for approximately 6.5 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: 5000 South Hulen (Fort Worth, Texas), Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Galleria Dallas (Dallas, Texas), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Perkins Rowe (Baton Rouge, La.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit or interact on Facebook, Twitter and Instagram.