WHAT:     Santa’s Arrival at La Palmera

WHEN:    Wednesday, November 7 – 6–8:30 p.m. (indoor activities)

6:30 p.m. Santa’s Magical Illuminated Parade, presented by Apollo Towing


Coastal Bend residents are once again invited to La Palmera’s annual holiday event to welcome Santa on Wednesday, Nov. 7, from 6–8:30 p.m., highlighted by Santa’s Magical Illuminated Parade, presented by Apollo Towing.

Guests may bring their lawn chairs and get a good a spot for the outdoor portion of the evening, which begins at 6 p.m. Four of Santa’s reindeer will be on display with festive street fair performers including stilt walkers and dancers entertaining the crowds as they await Santa’s Magical Illuminated Parade, presented by Apollo Towing. Indoor activities, including arts and crafts, face painting and entertainment, also begin at 6 p.m.

The parade will step off at 6:30 p.m. from the west side of Dillard’s, making its way along the front of the mall to the east side of JCPenney. Many community groups have once again signed up to participate and Santa Claus will once again be the grand finale.

Once the parade has concluded, Santa’s reindeer will remain outside until 8 p.m. Inside, the street fair entertainers are on hand until 8 p.m., live performances are scheduled on The Stage at La Palmera Cafés,  presented by HEB, in the food court until 8:30 p.m., while the mall’s Upper Level features photo ops with masked superheroes; face painting, and arts and crafts (while supplies last).

Santa will head to Center Court to begin meeting boys and girls and posing for annual holiday photos, presented by Apollo Towing, until 9 p.m. Guests can see Santa that evening through December 24 during mall hours.


To coordinate event coverage, contact Danielle Howell at dhowell@trademarkproperty.com,

or (361) 462-0741.